Watermelon Gruesome Grape
Orange Mango Tango
Kiwi Lemon Lime
Ezzies is an American multinational corporation that manufactures, retails, and markets nonalcoholic beverages. The beverages are flavored carbonated drinks without the use of high fructose corn syrup. The drinks contain fruit juices and natural sugars, producing flavors that are much healthier than soda.
The design for the Ezzies' logo was based on the concept that fizzy drinks bubble, and the brand's positive characteristics such as fun, enjoyable, energetic, and joyful. Putting those concepts together, a bubble surrounding a rounded style font was created to best describe the corporation's brand and personality.
To introduce Ezzies' new flavors to the world, illustrations, designs, and names for the new drinks were created. The illustrations were designed to look as playful and fun as the names themselves, with the naming giving a hint of what the drink was flavored with. The common theme of bubbles remained throughout the product design to help distinguish these items as Ezzies' products.
Watermelon Gruesome Grape
Orange Mango Tango
Kiwi Lemon Lime
Magazine and billboard advertisemnets were designed to announce the new flavors to people.